Lead generation
Build smaller, cleaner account and contact audiences from explicit market criteria, custom research, and current evidence.
1.
Define the market
Set the criteria, exclusions, territories, and business questions that determine relevance.
2.
Find the companies
Search beyond the existing CRM and verify each account against the target definition.
3.
Map the right people
Identify the roles, seniority, and buying responsibilities the campaign or seller needs.
4.
Validate and activate
Deduplicate, verify, tier, and sync only the records that meet the standard.
Evidence in, action out.
The operating problem
Broad database filters produce stale, duplicated audiences and miss strong companies outside the existing CRM.
How the workflow runs
Define the market and target roles, then find, enrich, verify, and refresh matching companies and contacts.
Evidence and inputs
ICP criteria, segments, geography, technology, market questions, CRM accounts, suppressions, personas, and role requirements.
Actions and handoffs
Build audiences, deduplicate, enrich records, find contacts, verify emails, assign tiers, and sync approved lists.
Operating outcome
Teams receive smaller, cleaner audiences with an explicit reason each company belongs.
Controls for production
Source and geography rules, exclusions, freshness, verification, duplicate handling, audience limits, approvals, and provenance.
Build audiences you can explain
Every account and contact the team can act on, no broad filters, no black box.
Forge
Combines ICP, segment rules, CRM exclusions, and territory.
Heimdall
Finds new companies that fit based on current activity.
Mimir
Verifies fit, identifies roles, and explains why each record belongs.
One intelligence layer from plan to delivery
16x
Faster time-to-insight
5
Fewer tools needed
80%
Avg. cost reduction
8 hrs
Saved per team per week
Send clean lead lists into the systems that use them
Deduplicate, enrich and verify records, then sync approved accounts, contacts, tiers, and source evidence to campaign and sales tools.
Turn AI potential into real business outcomes
Resources
Certified
Compliant
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