Event and market monitoring
Find market and account events early enough to shape campaigns, sales plays, and executive response while the context is still useful.
1.
Watch the market
Track the companies, people, regulations, products, and events that can change demand.
2.
Verify the change
Confirm the source, freshness, scope, and materiality before it reaches a team.
3.
Map the impact
Identify the segments, accounts, campaigns, and owners affected by the development.
4.
Use the window
Create the brief or action while the change is still relevant to the audience.
Evidence in, action out.
The operating problem
Quarterly campaign plans miss the market changes that create relevance between planning cycles.
How the workflow runs
Monitor approved sources, verify material changes, assess audience relevance, and define the response window.
Evidence and inputs
Markets, accounts, competitors, events, filings, regulation, news, hiring, product changes, and campaign plans.
Actions and handoffs
Refresh audiences, create timely briefs, notify owners, prepare event research, and trigger approved follow-up plays.
Operating outcome
Marketing responds faster with a verified view of what changed and why it matters.
Controls for production
Source allowlists, market scope, confidence, freshness, duplicate suppression, response windows, and activation approval.
Turn change into a usable response window
Not every announcement matters. The workflow connects verified change to the audiences, accounts, and decisions it can actually influence.
Forge
Connects market and account data to plans and response rules.
Heimdall
Monitors what changed, who it affects, and when to respond.
Mimir
Enriches accounts and contacts with context for the next action.
One intelligence layer from plan to delivery
16x
Faster time-to-insight
5
Fewer tools needed
80%
Avg. cost reduction
8 hrs
Saved per team per week
Bring market change into campaign and account workflows
Connect monitoring to account lists, campaign plans, CRM data, and messaging tools so relevant change translates into action.
Turn AI potential into real business outcomes
Resources
Certified
Compliant
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