Hubspot integration
Funding, tech stack, online activity, job changes, hiring insights and any custom signal you define, all delivered directly into HubSpot.
The most powerful signals,
seamlessly integrated
Define your signals. Map them anywhere. Access them instantly.
Identify real-time signals with custom questions
Choose from standard signal types or define custom signals unique to your business. Saber's AI agents continuously monitor and surface what matters.
Map to any HubSpot field
Route signals to standard or custom properties on Contacts and Companies. Update lead scores, trigger workflows, or populate fields with data that your team relies on.
Display signals with custom HubSpot cards
See the latest signals directly on Contact and Company records with Saber's custom HubSpot cards. No tab-switching. No manual lookups. Context where your reps already work.
From signals in HubSpot to action
Qualification & Tiering
Automatically tier accounts based on funding stage, headcount growth, tech fit, or custom criteria. Let signals determine who gets white-glove treatment and who enters a nurture sequence.
Loom
Suggested
Tier 1
Lovable
Suggested
Tier 2
Analyzing signals
Plaid
Analyzing signals
Outbound Automation
Trigger sequences when a prospect posts on LinkedIn, a company announces a new hire, or a target account raises a round. Reach out when the moment is right—not days later.
Sequence initiated
Jan 27, 2026 · 10:33 AM GTM+1
LinkedIn message detected
Jan 27, 2026 · 10:32 AM GTM+1
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Lead Scoring & Assignment
Weight signals in your HubSpot lead score. Route high-signal leads to the right rep instantly. Prevent wasting cycles and effort on accounts that aren't ready.
Churn Prevention
Monitor existing customers for warning signs: leadership changes, layoffs, competitor engagement, negative sentiment. Surface risk signals before renewal conversations start.
Leadership changes
Jan 27, 2026
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Sources
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2
Layoffs
Jan 27, 2026
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Sources
1
2
Usage decline
Jan 27, 2026
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Sources
1
2
The easiest way to enhance GTM intelligence in HubSpot
Stop asking reps to spend hours on research. Saber surfaces relevant signals directly in HubSpot, so that every rep has instant access to the information they need to nail every meeting or cold call.
Account Signals
Acme has a Chief Revenue Officer (CRO) hired in September 2025.
Excellent
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Sources
1
Acme uses both Salesforces and HubSpot for CRM.
Good
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Sources
1
2
3
Acme has 50 employees in sales or business development.
Good
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Sources
1
2
Show all
Generate signals
Last generated a few seconds ago
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Funding & financial events
Series rounds, acquisitions, IPO filings, debt raises. Know when a company has growth goals, challenges, or budgets before anyone else.
Hiring & team changes
Leadership hires, team expansions, layoffs, reorgs. Spot growth signals and organizational shifts that you can act on, and reference in outreach campaigns for maximum relevancy.
Tech stack
See which prospects are using which tools, target competitor customers, find leads with compatible stacks or complimentary software that enhances your likelihood of booking meetings and closing deals.
Online activity
Professional posts, comments, activity, and engagement patterns. Identify how and when to start conversations with prospects, or act on engagement signals automatically.
Custom signals
Plug-and-play without code or integrate via API
No-code configuration
Field mapping, card setup, and workflow triggers, all configurable in our intuitive UI. Get signals flowing into HubSpot with just the click of a button.
Map fields
Incoming fields
Destination fields
Funding
Funding
M&A activity
M&A
Techstack: Billing
Select
Headcount Growth
Select
Integrate signals via API
For GTM engineers who want more control: fetch signals programmatically, build custom integrations, or connect Saber to your broader data infrastructure.
Start with the signals that matter in HubSpot today
See how Saber delivers real-time intelligence directly, so your team can act faster, prioritize smarter, and close more.
FAQ
Questions? Answers.
Signals & Use cases
What types of signals can Saber push to HubSpot?
Saber supports standard signals like funding events, hiring activity, tech stack changes, and LinkedIn activity. You can also define custom signals unique to your business—anything from earnings call insights to event attendance mentions.
Do signals update in real time?
Saber continuously monitors for new signals and pushes updates to HubSpot as they're detected. No batching. No waiting for nightly syncs.
Can I use signals to trigger HubSpot workflows?
Absolutely. Since signals update HubSpot properties, you can use them as enrollment triggers for any workflow—sequences, task creation, lifecycle stage changes, Slack notifications, and more.
Property mapping & workflows
How do signals get into HubSpot?
Signals are mapped to HubSpot properties on Contact and Company records. You can also view them on Saber's custom cards, which display directly within the HubSpot UI.
Can I map signals to custom HubSpot fields?
Yes. Saber can write to any standard or custom property on Contacts and Companies. You control exactly where each signal lands.
Beyond firmographics
What's the difference between Saber and Breeze Intelligence?
Breeze Intelligence focuses on firmographic enrichment—company size, industry, location. Saber delivers on highly customizable GTM signals, including events, insights, and hard-to-fetch data that indicate buying intent. They're complementary, not competitive.
How is Saber different from ZoomInfo, Apollo, or Clearbit?
Most enrichment tools give you static data that everyone else has. Saber is designed to surface GTM intelligence, (including custom signals you define) that are unique to your GTM motion, all with detailed sources that you verify at any time.
Setup, Security & Compliance
How long does setup take?
Teams can get up and running in under 10 minutes. Connect your HubSpot account, configure your signal types, map your fields, and you're live.
Do I need technical resources to set this up?
No. The integration is fully configurable through Saber's UI. If you want to extend it with custom logic or connect to other systems, API access is available but optional.
How does Saber handle data privacy and compliance?
Saber is SOC 2 Type II certified and GDPR compliant. All signals are derived from publicly available sources. You can review our security posture at trust.saber.app.
