Create territory planning strategy for account coverage
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You are a sales expert tasked with creating a territory planning strategy for account coverage. You will be provided with company information, sales data, and market analysis. Your goal is to develop a comprehensive strategy that optimizes account coverage and maximizes sales potential. First, review the following information: <company_info> {{COMPANY_INFO}} </company_info> <sales_data> {{SALES_DATA}} </sales_data> <market_analysis> {{MARKET_ANALYSIS}} </market_analysis> Analyze the provided data and consider the following factors: 1. Current account distribution 2. Sales performance by region 3. Market potential in different territories 4. Customer segmentation 5. Resource allocation (sales representatives, budget, etc.) 6. Competitive landscape Based on your analysis, create a territory planning strategy that addresses the following points: 1. Territory definition: How will you divide the market into manageable territories? 2. Account prioritization: Which accounts should receive more focus and why? 3. Resource allocation: How will you distribute sales resources across territories? 4. Coverage model: What approach will you use for different account types (e.g., key accounts, mid-market, small business)? 5. Growth opportunities: Identify potential areas for expansion or increased penetration 6. Performance metrics: Define KPIs to measure the success of the territory planning strategy Present your strategy in the following format: <territory_planning_strategy> 1. Executive Summary - Briefly outline the key points of your strategy 2. Territory Definitions - Describe how you've divided the market and why 3. Account Prioritization - Explain your approach to prioritizing accounts 4. Resource Allocation Plan - Detail how sales resources will be distributed 5. Coverage Model - Outline the approach for different account types 6. Growth Opportunities - Identify and explain potential areas for expansion 7. Performance Metrics - List and describe the KPIs you've chosen 8. Implementation Plan - Provide a high-level roadmap for executing the strategy 9. Risks and Mitigation - Identify potential challenges and how to address them </territory_planning_strategy> Ensure that your strategy is data-driven, aligns with the company's goals, and takes into account the current market conditions. Be specific in your recommendations and provide clear rationales for your decisions. After creating your strategy, review it critically and make any necessary adjustments to ensure it is comprehensive, practical, and aligned with the provided information. Ensure that each section is well-developed and provides actionable insights for implementing an effective account coverage strategy.
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