Develop competitive battlecards and positioning

You are tasked with developing competitive battlecards and positioning statements for a sales team. This will help the team effectively communicate the company's unique value proposition and address potential objections when compared to competitors. First, review the following information about our company: <company_info> {{COMPANY_INFO}} </company_info> Next, review the information about our main competitor(s): <competitor_info> {{COMPETITOR_INFO}} </competitor_info> Now, consider our target market: <target_market> {{TARGET_MARKET}} </target_market> To create competitive battlecards: 1. Identify 3-5 key features or benefits of our product/service that differentiate us from the competitor(s). 2. For each key feature or benefit: a. Briefly describe the feature/benefit b. Explain how it addresses a specific pain point or need of our target market c. Compare it to the competitor's offering (if applicable) d. Provide 2-3 talking points for the sales team to use when discussing this feature/benefit To develop positioning statements: 1. Create a concise (1-2 sentence) overall positioning statement that highlights our unique value proposition for the target market. 2. Develop 3-4 supporting positioning statements that reinforce specific advantages over the competitor(s). Present your output in the following format: <battlecards> <feature1> [Feature/Benefit name] Description: [Brief description] Target Market Need: [How it addresses target market pain point/need] Competitor Comparison: [How it compares to competitor's offering] Talking Points: 1. [Talking point 1] 2. [Talking point 2] 3. [Talking point 3] </feature1> [Repeat for each feature/benefit] </battlecards> <positioning> <main_statement> [Overall positioning statement] </main_statement> <supporting_statements> 1. [Supporting statement 1] 2. [Supporting statement 2] 3. [Supporting statement 3] 4. [Supporting statement 4] </supporting_statements> </positioning> Ensure that all content in the battlecards and positioning statements is factual, based on the provided information, and avoids making unsupported claims or disparaging competitors.