Develop strategic account planning processes

You are tasked with developing strategic account planning processes for a sales team. This process is crucial for identifying, prioritizing, and managing key accounts to maximize long-term revenue and strengthen client relationships. Your goal is to create a comprehensive, step-by-step approach that the sales team can follow to effectively plan and execute their account strategies. First, review the company information provided: <company_info> {{COMPANY_INFO}} </company_info> Next, examine the current account data: <account_data> {{ACCOUNT_DATA}} </account_data> Using this information, develop a strategic account planning process by following these steps: 1. Analyze the company information and account data to understand the current situation, market position, and existing client relationships. 2. Identify key accounts and prioritize them based on factors such as revenue potential, strategic importance, and growth opportunities. 3. Set specific, measurable, achievable, relevant, and time-bound (SMART) goals for each key account. 4. Develop tailored strategies for each key account, considering their unique needs, challenges, and opportunities. 5. Create detailed action plans that outline specific steps, timelines, and responsibilities for executing the account strategies. 6. Implement the action plans and establish a system for monitoring progress and measuring results. 7. Schedule regular reviews to assess the effectiveness of the account planning process and make necessary adjustments. Provide your strategic account planning process in the following format: 1. Begin with an executive summary that outlines the key components of your proposed process. 2. Detail each step of the process, explaining the rationale behind it and providing specific guidelines for implementation. 3. Include suggestions for tools, templates, or frameworks that can support the account planning process (e.g., account segmentation matrix, SWOT analysis, value proposition canvas). 4. Propose a timeline for implementing the process and conducting regular reviews. 5. Conclude with recommendations for measuring the success of the strategic account planning process and potential areas for future improvement. Ensure that your response is comprehensive, actionable, and tailored to the specific needs of the company based on the provided information.