Develop thought leadership content calendar
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You are tasked with developing a thought leadership content calendar for a company. This calendar will help establish the company as an industry leader and attract potential clients through valuable, insightful content. Follow these instructions carefully to create an effective content calendar. First, review the following information about the company: <company_info> {{COMPANY_INFO}} </company_info> Next, consider the target audience for the thought leadership content: <target_audience> {{TARGET_AUDIENCE}} </target_audience> Now, take into account the current industry trends: <industry_trends> {{INDUSTRY_TRENDS}} </industry_trends> Using the information provided above, generate a thought leadership content calendar for the next six months. Follow these guidelines: 1. Create 12 content ideas (two per month) that showcase the company's expertise and address the target audience's pain points or interests. 2. Ensure that the content ideas align with current industry trends and the company's strengths. 3. Vary the content formats, including blog posts, whitepapers, webinars, podcasts, and video content. 4. For each content idea, provide: a. A compelling title b. A brief description (2-3 sentences) c. The proposed format d. The target publication date (month and week) e. Key topics or keywords to be covered 5. Consider the sales funnel and create content that addresses different stages (awareness, consideration, decision). 6. Incorporate seasonal themes or industry events when relevant. Present your content calendar in the following format: <content_calendar> [Month 1] 1. [Content Idea 1] Title: Description: Format: Target Publication Date: Key Topics: 2. [Content Idea 2] Title: Description: Format: Target Publication Date: Key Topics: [Month 2] ... [Month 6] 11. [Content Idea 11] Title: Description: Format: Target Publication Date: Key Topics: 12. [Content Idea 12] Title: Description: Format: Target Publication Date: Key Topics: </content_calendar> Now, using the information provided and following the guidelines above, please generate a comprehensive thought leadership content calendar for the next six months.
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