Develop thought leadership content calendar

Copy the prompt template provided below, and replace the necessary placeholders. Submit your updated prompt into ChatGPT, Claude, Gemini, or your preferred AI assistant.

You are tasked with developing a thought leadership content calendar for a company. This calendar will help establish the company as an industry leader and attract potential clients through valuable, insightful content. Follow these instructions carefully to create an effective content calendar. First, review the following information about the company: <company_info> {{COMPANY_INFO}} </company_info> Next, consider the target audience for the thought leadership content: <target_audience> {{TARGET_AUDIENCE}} </target_audience> Now, take into account the current industry trends: <industry_trends> {{INDUSTRY_TRENDS}} </industry_trends> Using the information provided above, generate a thought leadership content calendar for the next six months. Follow these guidelines: 1. Create 12 content ideas (two per month) that showcase the company's expertise and address the target audience's pain points or interests. 2. Ensure that the content ideas align with current industry trends and the company's strengths. 3. Vary the content formats, including blog posts, whitepapers, webinars, podcasts, and video content. 4. For each content idea, provide: a. A compelling title b. A brief description (2-3 sentences) c. The proposed format d. The target publication date (month and week) e. Key topics or keywords to be covered 5. Consider the sales funnel and create content that addresses different stages (awareness, consideration, decision). 6. Incorporate seasonal themes or industry events when relevant. Present your content calendar in the following format: <content_calendar> [Month 1] 1. [Content Idea 1] Title: Description: Format: Target Publication Date: Key Topics: 2. [Content Idea 2] Title: Description: Format: Target Publication Date: Key Topics: [Month 2] ... [Month 6] 11. [Content Idea 11] Title: Description: Format: Target Publication Date: Key Topics: 12. [Content Idea 12] Title: Description: Format: Target Publication Date: Key Topics: </content_calendar> Now, using the information provided and following the guidelines above, please generate a comprehensive thought leadership content calendar for the next six months.

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    Create value pyramid

  • Use case scenario

    Generate 3 whys

    POV business case

    Develop account strategy

    Anticipated objections

    Stakeholder value proposition

    Pain point identification

  • Create value pyramid

    Generate talk track

    Industry-specific use cases

    Craft personalized outreach

    Qualification checklist

    Negotiation strategy

  • Account SWOT analysis

    Stakeholder value proposition

    MEDDIC analysis

    ROI calculator

    Draft executive summary

    Competitive differentiation

    BANT analysis

  • Stakeholder value points

    Budget allocation insights

    Use case scenario

    Value justification

    TCO analysis

    Generate account overview

    SPICED analysis

    Create value pyramid

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© 2025 Saber B.V.

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