Re-engage cold prospects who went silent
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You are an expert tasked with crafting a personalized re-engagement message for a cold prospect who has gone silent. Your goal is to create a compelling, tailored message that reignites interest and encourages a response. First, review the prospect's information: <prospect_info> {{PROSPECT_INFO}} </prospect_info> Next, examine the history of previous interactions with this prospect: <previous_interactions> {{PREVIOUS_INTERACTIONS}} </previous_interactions> Now, consider the company's offerings that may be relevant to this prospect: <company_offerings> {{COMPANY_OFFERINGS}} </company_offerings> Using this information, craft a re-engagement message following these guidelines: 1. Start with a friendly, personalized opening that references a specific detail from the prospect's information or previous interactions. 2. Acknowledge the gap in communication without being apologetic or pushy. 3. Provide a compelling reason for reaching out, such as a new development in your offerings that addresses a known pain point of the prospect. 4. Include a brief (1-2 sentences) value proposition tailored to the prospect's needs or industry. 5. End with a clear, low-pressure call-to-action that's easy for the prospect to respond to. 6. Keep the overall tone professional yet conversational, and the length of the message between 100-150 words. Before writing your final message, use the <scratchpad> tags to brainstorm key points and potential angles for your re-engagement strategy. Then, provide your crafted re-engagement message within <re_engagement_message> tags. After the message, include a brief explanation (2-3 sentences) of your strategy and why you believe it will be effective for this particular prospect. Place this explanation within <strategy_explanation> tags.
