Research competitive landscape and positioning for target account

You are tasked with researching the competitive landscape and positioning for a target account. Your goal is to provide a comprehensive analysis that will inform our go-to-market strategy. Follow these instructions carefully to complete the task: 1. First, review the information about the target account: <target_account> {{TARGET_ACCOUNT}} </target_account> 2. Next, familiarize yourself with the relevant industry information: <industry_info> {{INDUSTRY_INFO}} </industry_info> 3. Research Competitors: a. Identify the top 3-5 competitors of the target account based on the provided information and your knowledge of the industry. b. For each competitor, analyze their: - Product/service offerings - Target market - Unique selling propositions - Strengths and weaknesses - Market share (if available) - Recent news or developments 4. Analyze Positioning: a. Determine how the target account is currently positioned in the market. b. Identify any gaps or opportunities in the market that the target account could potentially fill. c. Compare the target account's positioning to that of its competitors. d. Assess the effectiveness of the target account's current positioning strategy. 5. Present your findings in the following format: <competitive_landscape> [Provide a summary of the competitive landscape, including key players and market dynamics] </competitive_landscape> <competitor_analysis> [For each competitor, provide a brief analysis based on the points in step 3b] </competitor_analysis> <positioning_analysis> [Provide your analysis of the target account's positioning based on step 4] </positioning_analysis> <recommendations> [Offer 3-5 actionable recommendations for improving the target account's competitive position] </recommendations> 6. Ensure your analysis is thorough, objective, and based on the provided information and your expert knowledge. Avoid making unfounded assumptions or speculations. Remember to use clear, concise language and support your findings with specific examples or data points when possible. Your analysis will be crucial in shaping our go-to-market strategy for this target account.